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Build Your Own Mattress.com is a subsidiary of Sleep Essentials, Inc. Sleep Essentials incorporated in 2002 as a mattress retail store in Roanoke, VA. We’ve since added two other retail locations in Richmond, VA and Raleigh, NC. This website is the eCommerce site for Sleep Essentials. It is our goal to continue to improve to serve our customers better. We hope you enjoy this website.